An industry example
This campaign was for a commercial solar company. The record gives the plan, the length of the campaign, the keyword scope and the results. It does not name the company, say where it works or describe its starting position, so this page does not either. The campaign used the Growing Reach plan, $235 a month, over seven months.
A 20-keyword scope
The recorded scope was 20 keywords. The record lists no other activities, so none are claimed here. As a general point, commercial solar buyers such as building owners and facility managers usually compare several installers and ask for more than one quote, so being found during that research matters.
Rankings and quotes
The campaign reported two outcomes:
- Page one for 12 terms.
- 29 quotes.
The 29 is the campaign figure, not a monthly rate. A quote is a request for a price, not a signed project, and the record does not establish sales or revenue. It also does not say which 12 terms ranked or how they relate to the 20 keywords.
Applying the lesson to your business
Start with the services you want customers to find and the places you can serve. Our local search service begins with that scope. Review the current plans and deliverables to compare what is available now; this case describes a historical campaign.